The metamorphosis of the book into the experience of “Book Object” / With Susanna Vallebona, Manolo Turri (Alkanoids) and Corrado Musmeci (Fontegrafica)

The unprecedented experience of Augmented Reality associated with the book and presented in the IV International Book Object Biennial, offers us the opportunity to enjoy intangible content through print media. Exhibitions, catalog and 106 books (of the 270 participants from all over the world) are in augmented reality. A comparison, which explores the artist’s book made with manual techniques, in a single copy, the design book produced with industrial printing, and the hybrid book that combines techniques and processes of both types and which, thanks to Augmented Reality, shows contents others, otherwise unattainable.